HAC’s founder, Hillary Clark, has worked in the beauty industry for two decades — at one point, she was the youngest beauty director in Nordstrom’s history.

The brand launched direct-to-consumer with two products, each with a built-in applicator. The brand’s Neck/Face Serum ($130), applied via a metal roller that can be cooled, features vitamin C, peptides and bakuchiol. The product is also tinted green, which helps conceal the appearance of fine lines and wrinkles, according to the brand.

The Eye Serum ($95) uses vitamin C and peptides to brighten and depuff long-term, while an orange tint helps to color correct and illuminate upon application. HAC is an acronym for “holistic and clinical.” Shop it here.

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